Props

List of Props: (This list is not exhaustive; we may add or take away)

Car – for opening scene when  the main female actor is run over

Costumes (See list of people involved for detailed description)

Cigarettes- to correspond with the line “All alone, smoking his last cigarette”

Alcohol – when the male actor is depressed after the death of his girlfriend

Envelopes – to come through the door rapidly to correspond with the line “You never sent me no letters”

House  - to facilitate letters coming through letter box

Clock for time-lapse – to simulate the loneliness of the main character being alone 

Adverts for Digipaks

Straight away from looking at the advertisement for the digipak album, we can assume that this album would need to be promoted in order to be successful. To ensure the customer this is an efficient album, there is a quote from a known media company and this installs personality to the album. It would appear that the image is a positive one showing the artist in a positive light. The font that is associated with the advert would appear feminine in terms that it is a very sophisticated and smartly written.

Examples of Digipaks

Digipaks are unique ways of storing CD's. They often are soft material with a small piece of information held in a booklet on the inside cover. The idea of a digipak is to provide information to the user that is efficient and important in terms of the music and artist.

Example 1- Tired Pony
The CD that was released by the band Tired Pony, entitled- 'The place we ran from' is a good example of a digipak.

This is the front cover of the digipak and on the inside is a leaflet that contains the lyrics to every song on the album. This could prove useful to the user. The added booklet is important in terms of promoting the album seeing as it isn't such a well known band. The unique feel to the physicality of the album is important to say the lest in terms of how special the artist is.

Example 2-Oasis

This is similar to the tired pony album in terms of having additional usage apart from the CD itself. As you can see it expands out and would contain more information than the user can see on first glance. That's the ideal beauty of having a Digipak.

Equipment

Resources list: (This list is not exhaustive; we may add or take away)

Camera

Tripod

Steady cam

Dolly

Speakers/Music

Actors

Mac (Editing Software)

Location (see location list)

Copies of story boards and scripts for individual referral

Conventions of Music videos

Conventions Of Music Videos

Short shot length. – There usually aren’t any shots longer than around five seconds within a music video as this keeps it pacey and retains the audience’s interest.

A performance/dancing. – In the majority of music videos there is a performance of some kind, be it the performance of a band or dancers.

Shot types. – Usually there are a lot of close-ups within a music video in order to convey feeling.

Editing. – The editing is usually fast-paced, and although this may depend on the pace of the song, this is used to keep the audience engaged at all times.

Transitions. – A variety of transitions and shot styles are used in virtually all music videos in order to capture the audience’s interest and focus.

Locations. – Music videos usually contain more than one location as this again plays with the audience’s interests and makes the music video more interesting.

Conventions of ‘Indie/Alt Rock’ Music Videos

A narrative. – The majority of music videos within our chosen genre contain some sort of narrative and therefore this is something we will be conforming with.

A performance. – Usually but not always there will be a performance from the artist and this is usually intertwined with the footage of the narrative.

A cameo. – The artist appears in the video but does not take part within the storyline, which is something we will take heed of.

Shot types. – There will usually be a usage of establishing shots whenever a new location is shown, of which there will be a few.

Colour correction. – Usually the colour correction will be altered to ensure that it is in keeping with the tone of the music video.

Appearance. – Whoever appears within the music video will be seen, more often than not, in casual clothing.  

Research into industry

How are music videos made?

Firstly, plans for a music video must be detailed and extensive as this would be imperative to making sure that the music video is not only completed, but is as professional as possible. For a band’s performance within a music video, more often than not the music is played live in order to ensure that the band’s performance looks real and authentic. Although this may be dubbed over after, but the producers would usually go to considerable lengths to make sure a performance looks authentic.

In regard to the editing, a lot of footage is filmed and usually it is a vast majority more than is necessary as this allows a final edit to be as versatile as possible.

Which Companies are involved?

There are two main types of company when it comes to the creation of music videos. Firstly there are music video producers who are mainly responsible for not only the filming but the editing of music videos also. As the production of a music video can be a very time and money consuming process, they are really invaluable to the creation. Also separate people such as a director would be appointed on the more popular music videos which is true for the producers of the most expensive music video ever, Satellite Films. Promoters are responsible for the promotion of a music video and the influence of social networking is rather important. 

Intertextuality in Music Videos

Intertextuality would be important when studying ideas for our music video. We would need to portray a style that has proved effective on other media texts. When faced with picking a style to go with, we haven't shown a specific style but it is clear what our music video is trying to present. The idea of love and romance installed into our music video is very much like a modern day 'Romeo and Juliet', which is essentially the greatest love tragedy of all time.

When we are showing the actors in our music video it is important that their actions are believable. Primarily it is set in Modern day but we have considered Romeo and Juliet as a story and studied the modern film adaptation featuring Leonardo Di Caprio. We have tried to perform a love tragedy and the Shakespearean writing of a well known love tragedy is effective to work off of. Despite not following the conventions of a love tragedy, we have taken aspects and portrayed them in a way which would be full of meaning and effect.