Evaluation Task 2

The layout of the product is always important in terms of looking good and appealing to the audience. House style or a Brand Identity is highly significant whilst trying to promote a product and in this case, a media music video. The product itself would need some kind of marketing tactic when creating a product. The consideration of this sector of work would mean some kind of design work involved.When creating multiple media products, it is important to consider the promoting side of things whilst understanding what the audience would be appealed by.

The concept of lonliness appears throughout the product and this is visualised through our music video, Digipak and other documentation that compliments the project, respectively. We have grasped the whole theme of lonliness and put this across whilst showing our work, visually. Looking through our associated documentation, we can weigh up the fact that the imagery that has been installed into our work is highly similar in the sense that the images all show the concept of lonliness and analytically, this is shown through visuals and images that accompany the product.

The style of the product is highly relevant and it is apparent that this is shown throughout the products documentations. The style is rather Indie and compliments the song choice, accordingly. The whole style relates to the style of the music and we wanted to focus on the imagery, surrealism and concept throughout the creation of the project.

The Digipak design is an important factor of the product. In essence, the design is major USP of the product and would need to be considered when relating to the music and the whole project in general. Our unique Digipak design is highly respectable in terms of the fact that it looks both professional and efficient. We have used the Digipak and other promotion tactics to support the music video we have created. In terms of selling the song, I think our Digipak has ticked all the boxes to show that the music video is highly relevant to the actual music and respects the actual band, 'The Fray'.



We started by making some sketches of possible final designs and imagery for our media documentation to both sell and promote our project. The sketches were important in terms of understanding the creation and creative side of things shown when we finalised our media products to associate the product.

The advertisement side of things will definitely show how our Digipak looks and how it will go to suggest to the audience to purchase our products. Much like any other business/organisation, there is a need for the advertisement sector, to essentially 'sell' the product. I believe that our music video advertisement shows a lot of potential in terms of creating a positive visual for the audience, it would seem.

The elements of the products we have portrayed show a lot of relation to the music video and music genre as a whole. The concepts such as lonliness and a contrast of love often supports music genres such as Indie/Alternative Rock. This is a positive interpretation it would seem and to show this visually will allow the audience to relate to the product and the user documentation that associates the music video, itself.

We have subliminaly added product placement in both our music video and products that associate the media project. The brand we have added is 'Superdry', which in fact is a major brand that teenagers and young people appreciate in this modern era. The fact we have added this in our project shows both intiative and economic skills to reinforce the idea of selling our product and promoting existing products that seem overly professional, seemingly.

Overall, it would seem that we, as a group, have effectively promoted our product in the way we wanted to. By using a combination of both our main product and the associated media texts, we have produced something that looks both visual and professional.