Evaluation Task 1

When creating our media project, we tried to acknowledge, challenge and focus on prolific conventions of a real media product. We had to realise that a successful music video and concept art isn't created by luck. In fact, there is a subliminal rule book that should be abided to create a piece of media gold.

The conventions of real music videos gave us a chance to evaluate and pinpoint what makes a decent and recognised media product, in terms of how successful it is or how close it came to be an instant failure. We realised we needed to be original, avoiding things that are portrayed by musical artists, frequently. To engage the audience was always the plan and to this we needed to present a product that was eye catching and significantly interesting throughout. We had to make sure that our piece of film was delivered subtlety with a finale which was sure to hit the audience with a flurry of questions. The Digipak design was approached the same way and to create something easy on the eye was extremely important.

There are a lot of signs and symbols in our music video. This shrouds the audience with some sort of mystery, respectively. It has been submitted that the audience often enjoys some kind of mystery. This has been inserted into our music video with thought and consideration of an original and modernised story. This allows the audience to understand the concept and narrative that associates the music video, it seems. By using a flurry of different camera shots, angles, movement, editing and Special FX, we have constituted a story that applies both conventions and a sense of mystery. Overall, this would allow the audience to understand the story a little better, it would seem.

We have considered the Goodwin theory, respectively. The idea that the lyrics and visuals go hand in hand prove good viewing for the audience. We have enhanced this and furthermore imported it into our music video. We have assisted this theory into our music product and the depressive and subtle nature of the music allows us to create a very indie styled feel to the product.

The three notable music video types had to be explored and we needed to pick the right category associated with our song, 'The Fray, You Found Me'. To do this, we had to search for bands similar to 'The Fray' and observe the media products they have produced prior to the birth of our media project, Initially, we had to look at videos that have been branded good by Europe and The Americas. An interesting thought to begin with was to extract some ideas from 'A-HA's' 'Take on Me', which has been titled one of the best music videos of all time.

We looked at this music video for a while and essentially came up with the fact it wouldn't particularly fit with the song choice. Despite this, it was good to realise that a current good music video doesn't have to be reborn and reinvented from a video that could never be replaced. Consequently, we needed to create a project that was modernised and therefore current and new.

We approached the design work, the same way we appreoached the piece of film, looking to make something easy on the eye and understandable. We gathered the male lead from our film and tried out several different camera shots that could create this masterpiece, respecitvely.

We found ourselves using several conventional tactics in order to perfect our music video. We landed on the category of narrative and a story was told throughout. We tried to include different shots and portrayal techniques in order to create a decent and professional looking music video. We tried to include shots that went in time with the music and overall meant that the music video would look pro to say the least. Surrealism played a part in conscripting certain events into our music videos. In example, the relationship between the male and female characters within the music video. There is a clip where we see the couple arguing and snippets of them kissing, engaging the audience into making them wonder why there is a binary opposition, visually on screen.

I feel that this adopted convention has changed the way the audience could see the music video and a way of putting ideas into the audience's head.

In conclusion, I feel out group have generated an evaluation of how we have presented, challeneged and developed conventions that essentially have a music video which would be well received by a modern audience that wish to interact and associate themselves with a well balences and significant portrayal of a music video.