Monday, 12 December 2011

Evaluation Task 3



Feedback was a highly important factor that we took on board and considered when concluding our music project. From both peers and teachers, we gained a flurry of feedback, which was both constructive and helpful. To evaluate our project positively, we had to respect the comments and criticisms. Essentially, there were some comments that respectively we didn't want to hear, but overall, we discovered how a little bit of rearrangement could fix the faults that were potentially in our music video.

The feedback that we were given has primarily changed the way I will work in the future. It has been a titanic eye opener in the respect that I now know what makes a successful media product and how if given a group in the future, I would know how to approach the task with great influence and positivity to ensure that the project has been completed to an efficient standard.

Specifically, we asked a focus group questions based on our music video and associated music products, including a digipak, advert and visualised covers to both promote and highlight our music video project. It was interesting to weigh up the responses we gained from a mixture of A-Level media students, a member of staff and students who are not taking media as a subject. The responses for questions that highlighted whether the product was good or not really showed importance when realising what we could have done better and the aspects of the music project which flowed well.



Overall, the flow of conversation between the focus group was a positive observation as it was quite clear that we created a media project which had a lot to talk about, respectively. By viewing our focus group, it was quite obvious that there were many times in our video that came across as unprofessional. It was important to allow these types of comments to sink into our group. Furthermore, the fact we used the same sequence of flashbacks at least three times in our music video made us actually realise there was potential for more footage that could be installed into our music video.

By evaluating the comments that referred to the editing and production side of things, it was significant that we reviewed our own video and pinpointing changes that could have potentially been made. Initially, we had our final music video without any band shots. With recommendation from peers and teachers, we considered the idea of putting this into our music video, conventionally.

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