Description of Target audience

Our Target Audience:

The song that we have chosen to make our A2 Music Video for is “You Found Me” by The Fray.

We feel that the target audience for this song can vary; we have found that the song appeals to girls between the ages of 14 to 16. This is because they may be finding love for the first time and developing feelings for others in relation to love. We also feel that the song could relate to both males and females between the ages of 17 and 25. They may be university students or post graduate workers. This may even include city workers for example bankers, office workers and administrative clerks.

With this music video we are aiming to:                       

• Aid Identification
• Offer Entertainment
•  Aid Social Interaction
• Offer the opportunity of Escapism

Our target audience are likely to fall into the Social Demographic groups of E to C2 because they will be earning very little or nothing at all, although they may be well educated, they may not be able to show this due to the employment that they are in.

The genre of our song is under Independent Rock. Our target audience may listen to other bands such as:  The Killers, Snow Patrol, Franz Ferdinand, Arctic Monkeys, Keane, The Feeling, The Fratellis, Oasis, Radio Head and, I am Kloot.

By using Abraham Maslow’s Hierarchy of Needs Theory we have found that, through this video the most important factors within the hierarchy of needs  that we need to address are; Self-Esteem, Morality, Respect of Others and Love and Belonging.

Analysis of 3 music videos

 Whilst picking a suitable music video that catered for our groups musical interests, we had to find out genres of interest. To finalise a song to create a music video for, we had to gain a rough analysis on 3 songs similar to the song idea we had.

Creep- Radiohead- http://www.youtube.com/watch?v=XFkzRNyygfk&ob=av2e

Radiohead simply have a similar vibe to 'The Fray' and thus to analise this Performance video would be effective. This music video simply focuses on the band in a concert setting. The simplistic setting and atmosphere allows the audience to focus on the facial expressions on the lead singers face and how the idea of a 'Creep' is portrayed in this video. The background colour is multicoloured and therefore contradicts the whole idea of being a 'Creep'. The make up and the way the band have been portrayed is effective. Essentially, this is a really simple performance based music video. This song could be seen to be linked with the taking of drugs and how it effects the mind including how paranoid a genuine user could get. Compared to some of the other 'Radiohead' videos, you could say that all of these videos can be seen as sadistic with a hint of depression.

Called out in the Dark- Snow Patrol-
http://www.youtube.com/watch?v=GwTXwJg6_VE&ob=av2n

The music video associated with this song is effective in the sense that it contains humour and a vibe of seriousness. The video pictures Gary Lightbody, lead singer of Snow Patrol, being replaced by an actor to glamourise the music video. The whole video is about trying to create the best visual for the song. This is essentially a video inside a video and producing a video to the best a company can. The idea of the lead singer being replaced by someone else could suggest a better appearenced based video and would indeed glamourise it. This would make the lead singer feel slightly insulted and this is shown in the video, in good taste. The syncronised dancing and the suit in which the lead singing double is wearing could suggest a 1950'sEsque aura. Throughout the video we see Gary trying to sneak back on set and this angers the director. Despite the humourous approach to the video, the lyrics are rather meaningfull. The whole video is trying to show how someone can steal your thunder just to make a higher power look better. Throughout, we see Gary trying to become the centre of attention and the director is growing more and more frustrated with the antics. The ending is rather surreal, Gary is handcuffed to the director and it seems they have a connection which is contradictory to the beginning.

The Roller- Beady Eye- http://www.youtube.com/watch?v=pcOJu0g8dbw

This song is in the same style as bands such as 'Oasis' and 'Radiohead'. It was formed shortly after 'Oasis' split up and contains Liam Gallagher of the Gallagher brothers. It is situated on a motorcycle wheel often used in fairgrounds and circuses. This is a very surreal place to film a music video but does associate with the title of the song. It's a combination of a performance and a Concept. We see the band throughout with snippets of a motorcycle using the wheel. This is a very simple and effective video for 'Beady eye's ' first major step in the music industry. It really is an effective way of promoting the band. The idea of how a circus can play an important role in the video means that the song shouldn't be taken too seriously but the lyrics associated with the song are in fact rather meaningful. The main introduction of the music video shows a clear performance that is actually rather effective.

Copyright Letter

Dear Copyright Holder,

We are seeking permission to use one of your songs in our A Level music video by The Fray. This song we would like to use is ‘You Found Me’. If we are granted permission we would use your song in our A2 Media Studies music video which involves not only creating the music video, but an advert for both the album and magazine featuring the artist.

This song would only be used for education purposes and only the OCR exam board, those within my media class and my teacher would be able to view the music video itself. It would not be released for viewing by a large audience.

Both the artist and your institution would receive recognition through both the process of pre-production and during the creation of the final piece itself. A copyright notice from you would be included in our project and if this is required please let us know as soon as possible.

Yours Sincerely,

Nathan Russell
Charlie Gilbert
Jon Chace
Will Pilkington

About me and my Music based interests.

Over the past 10 years or so, I have found a unique love for music. My music library is hugely diverse and my binary interests include Country and Rap. When my cousin introduced Eminem to me many years ago now, I've found that rap is wrongly branded. Many people speak of rap to be based on Drugs, Sex and Gun Crime. I've found with Eminem, the lyrics have major meaning and have opened my eyes to American and World politics and situations. Weirdly, despite having a passion for Eminem's music, I am just as passionate towards bands such as 'The Killers', 'The Fray', 'Oasis', 'Tired Pony', 'Snow Patrol' and 'Belle and Sebastian'. All of these bands follow similar vibes, that of indie and a hint of country. Many of the songs that these artists produce are relatable to say the least. The best album I have probably brought was the soundtrack album from the award winning film 'Juno'. The music just seemed to click with me and I knew I had to get the album. As you can tell from this breif introduction, I have some decent knowledge of music and will input this into creating a music video and contributing heavily to the project.