The idea of objectifying women has been challenged by the words of Laura Mulvey, a feminist who focuses on the fact women are wrongly portrayed in the media. The main portrayal of woman in Laura Mulvey's theroy would appeal greatly to a typical hetrosexual man. A scene in a movie and/or music video would focus on woman and linger on certain parts of a women's body. Mulvey comments on the negative presentation of women in film and therefore speaks of a degrading sense, regarding women.
Goodwin's analysis
'Dancing in the Distraction Factory' was an eye opener regarding the production of music videos. Andrew Goodwin identifies a number of key features to determine the music video industry as a form of media. Some points he decalred was-
- There is a key relationship between the lyrics and visuals. The visuals often analysed lyrics and illustrates them, accordingly. There is also oppurtunity to contradict the lyrics.
- The same would apply to the relationship between the audio music and visuals on screen.
- The complextion of the genres are also diverse in terms of video style and icons.
- Record companies will demand a lot of close-ups of the singer in question.
- Intertextuality would feature a lot, either promoting other music videos or to film and tv texts.
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